Our primary goal was to bridge the gap between in-store quality and online convenience. We developed a robust interface that prioritizes Safeway’s "Fresh Pass" features, ensuring users can easily navigate thousands of SKUs while maintaining access to localized deals. Key technical implementations: - 1. Scalable Backend: Supporting high-traffic periods during peak shopping hours. 2. Personalized UX: Leveraging "for U" data to suggest relevant products based on past purchase history. 3. Logistics API: A custom integration for real-time delivery tracking to provide users with accurate ETAs for their groceries.